12+ monitoring and incident tools each cost six figures per year and force engineers to context-switch through every page.
The modern SRE stack has accumulated layers: Datadog for metrics, Splunk or Sumo for logs, PagerDuty for paging, OpsGenie for routing, Grafana for dashboards, Confluence for runbooks, Jira for postmortems. Each is six figures per year. Each has its own auth, its own UI, its own tagging. During an incident, the on-call jumps through five of them. Worse, the seams between them are where context gets lost: the alert fires in Datadog, pages out via PagerDuty, gets ack'd in Slack, but the runbook is in Confluence and the postmortem is in Jira.
Nova is one platform for the whole loop. Same auth, same UI, same tags, same data model from alert to postmortem.
Metrics, logs, traces, and events land in one store with consistent tagging. OpenTelemetry-native ingest means no re-instrumentation when you migrate.
Alerts route to the on-call schedule, the on-call sees the runbook in-line, and the action they take is logged for the postmortem, all without leaving the page.
Datadog charges per host, per metric, per log, per APM container. The combined per-service spend across a stack of 5-12 tools is 4-7x what a unified platform costs.
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