Incident Management
Practical
By Samson Tanimawo, PhD
Published Jan 21, 2026
4 min read
Customer Status Page Discipline
Status pages should be honest. The discipline that keeps them trustworthy.
Live workflow · 3 working · 1 queuedLive
Signal · gather Working
Decide · pick action Working
Apply · with verify Working
Learn · update playbook Queued
Post early
First sign of issue: post 'investigating.' Even if you're not sure.
Customers prefer early honest updates over polished late ones.
Update through
Every meaningful change posts. Don't go dark.
Customers refresh; silence is the worst signal.
Postmortem the page
Review the status updates after the incident.
Did they help customers? Adjust for next time.