Partnership: AWS

Tighter integration.

Overview

Meeting AWS customers in the cloud they already run is the discipline. Tighter AWS integration produces faster time-to-value for the majority of customers; the work matters more than the partnership badge. Five integration surfaces carry most of the weight: native CloudWatch, EventBridge, IAM-based auth, VPC endpoints, Marketplace listing.

• Native CloudWatch integration. Metrics, logs, and alarms ingested directly. Matches the AWS workflow already in place.
• EventBridge events. Real-time event ingestion via AWS's own event bus. Fast incident detection without extra plumbing.
• IAM-based auth. Cross-account roles instead of long-lived access keys. Zero-credential integration; rotation burden disappears.
• VPC endpoints plus Marketplace listing. PrivateLink endpoints keep traffic off the public internet for regulated customers; Marketplace listing matches enterprise procurement workflows.

The approach

IAM-first authentication, native-service integration over custom protocols, Marketplace-friendly procurement. The discipline is making the integration feel like another first-party AWS service rather than a third-party bolt-on.

• IAM-first authentication. Cross-account roles for ingestion. Zero-credential integration; least-privilege by construction.
• CloudWatch native. Metrics, logs, and traces flow directly through CloudWatch APIs. Preserves the customer's existing AWS investment.
• EventBridge for real-time events. Native AWS event bus integration. Fast detection without polling.
• VPC endpoints plus Marketplace. Private connectivity for regulated customers; Marketplace listing for enterprise procurement. Both surfaces customers actually use.

Why this compounds

Each AWS-using customer adopts without complex setup. IAM removes credential-rotation overhead, VPC endpoints unlock regulated buyers, the team's AWS muscle grows with every integration. By year two the integration patterns transfer to GCP and Azure with the same discipline.

• Faster customer adoption. AWS-using customers adopt without complex setup. Friction drops to near zero.
• Better security posture. IAM-based auth removes credential-rotation burden. Risk drops at the integration boundary.
• Compliance support. VPC endpoints and Marketplace match enterprise requirements. Regulated markets open up.
• Year-one investment, year-two habit. First integrations are investment-heavy; subsequent surfaces extend the same patterns.